Warner Bros. Entertainment has recently filed three trademarks including one for a brand Whiskey that ties into the Harry Potter Universe. The trademarks are for “The king of whiskies blishen’s fire cinnamon flavoured whisky handcrafted 35% alc. By vol. (70 proof) 750 ml”. If anyone has read the Harry Potter book series, then you’ll recognize the name. The whiskey is the choice of wizards and witches all over the Wizarding World. Now, the drink has made it’s way to the Wizarding World at Universal Orlando.
There are three trademarks for Blishens filed recently. The first is of course, for actual Whiskey. The drink, now exists outside the books. Similarly, drinks from “Wizards Brew” to “Dragon Scale Ale” and even Butterbeer all had to be crafted from scratch by Universal chefs. Just last year when Diagon Alley opened, the area had several brand new drinks that were crafted from the books, and brought to life just for Diagon Alley. Peach fizzing tea, Tongue tying lemon squash, and Fish Green Ale all were created by Universal chefs to the delight of fans.
Other trademarks filed include clothing, as well as food items. Things like shirts, hats and posters for the product could be sold in shops all over the Wizarding World. It’s not uncommon, as Butterbeer shirts are one of the hotter selling items in Diagon Alley. Our curiosity, however, goes to the other food items that will carry the “fire whiskey” name.
Here’s the trademark:
The cinnamon fire whiskey isn’t a complete stranger to the Wizarding World and in the books itself. While Blishen’s fire whiskey had it’s first appearance at the Wizarding World at Hog’s Head, fire whiskey was mentioned in three books and had it’s first appearance in the Deathly Hollows book. Fire whiskey next to butter beer are the two most common alcoholic beverages in the Harry Potter universe. In the book series those under the age of seventeen are not allowed to buy it, while they may not be allowed to drink it. Popular brands in the fictions universe also include Ogden’s Old Firewhisky. Also in the Harry Potter book series, fire whiskey is known to cause a burning sensation when drunk, and for filling one’s body with courage. Actually, guests with a sharp eye could spot prop bottles of the fictional liquid on shelves at Hogs Head Pub. But now, the drink is readily available.
The drink made its’ debut Friday night at The Wizarding World of Harry Potter, and is available at Leaky Cauldron in Diagon Alley, as well as Hogs Head Pub in Hogsmeade at Islands of Adventure. The shot is served in a plastic shot glass, and we were told that if you order butterbeer, you have to do the shot at the counter.
Eventually guests will most likely be able to buy specialty shot glasses, hence the trademark on merchandise.