Cars 3 is hitting theaters this summer. To kick off the fun, Disney and Pixar have teamed up with NASCAR for a massive cross-promotional tour. The fun kicked off with the Daytona 500, and continues with a new tour that will bring tons of Cars 3 fun all around the world. The fun kicks off this week at Disney Springs as guests can see full sized characters of Lightning McQueen and two new characters. From March 23rd-26th guests can stop the former bus loop near Once Upon a Toy at the Disney Springs Marketplace. The characters will be a huge part of the fun, but there’s more in store as well.
NASCAR will be on hand to showcase the history and science behind the sport, and will be equipped with special merchandise from Cars 3. There will also be a special interactive kids play area, presented by Mattel and prizes by Crest and Oral-B. DJ’s will be on hand to spin an exciting race mix, and guests can even refuel at the Dole Refueling Spot with special smoothies. There will be special Cars themed food and drinks throughout Disney Springs as well during the weekend.
The fun will kick off Thursday, March 23 at 12:00 p.m. and will run until 7:00 p.m. that evening. On Friday, March 24, and Saturday, March 25, from 11 a.m. to 7:00 p.m. And on the final day, Sunday, March 26, from 11:00 a.m. until 5:00 p.m.