– Chrysler Group expands participation from 10 to 13 parks
– Chrysler, Jeep and Dodge vehicles remain the Official Vehicles of Six Flags
– Interactive vehicle displays and special events highlight sponsorship
NEW YORK, June 24 /PRNewswire-FirstCall/ — Six Flags, Inc. (OTCBulletinBoard: SIXFQ), the world’s largest regional theme park company, today announced a one-year extension of its successful partnership with Chrysler Group LLC. The corporate alliance agreement will give millions of consumers a first-hand experience with Chrysler, Jeep® and Dodge vehicles.
Chrysler will have a presence in 13 parks, adding three new locations. Additionally, Chrysler, Jeep and Dodge vehicles will remain the Official Vehicles of Six Flags Theme Parks.
“With over 25 million guests annually, Six Flags provides the ideal platform to showcase our line of Chrysler, Jeep, and Dodge vehicles and strategically engage consumers through dynamic and endemic marketing touch points in a fun and interactive way,” said Michael Accavitti, President & CEO, Dodge Brand and Chrysler Group LLC Marketing. “This partnership reminds consumers that Chrysler is still producing a full portfolio of reliable vehicles that capture the imagination and inspire loyalty.”
“We’re excited to continue our partnership with Chrysler,” said David McKillips, Six Flags SVP of Corporate Alliances. “As proven last season, Six Flags provides the ideal out-of-home solution for marketers. Our ability to develop and deliver a full-circle marketing program offers Chrysler a unique platform for in-park brand promotion, unfettered access to millions of consumers, and a direct association with the worldwide leader in thrills.”
At each of the 13 parks, there will be interactive vehicle displays, staffed by product specialists, which will be advertised through eVite communications and in-park messaging.
The Chrysler, Jeep and Dodge brands will also sponsor the Six Flags July 4th celebration at all Six Flags parks over the holiday weekend. The sponsorship includes tickets for each participating dealer to use for in-dealership test-drives and vehicles to lead each park’s park parade.
In conjunction with the summer release of “Terminator Salvation,” in which the Jeep Wrangler plays a supporting role, the Jeep brand will sponsor the new Terminator® Salvation™: The Ride roller coaster at Six Flags Magic Mountain in Los Angeles. The Jeep Wrangler used in the movie will be on display at the park.
The 13 participating Six Flags theme parks are:
-- Six Flags Great Adventure; Jackson, NJ -- Six Flags Wild Safari; Jackson, NJ -- Six Flags Magic Mountain; Valencia, CA -- Six Flags Discovery Kingdom; Vallejo, CA -- Six Flags Great America; Gurnee, IL -- Six Flags Kentucky Kingdom; Louisville, KY -- Six Flags Over Texas; Arlington, TX -- Six Flags Fiesta Texas; San Antonio, TX -- Six Flags Over Georgia; Austell, GA -- Six Flags New England; Agawam, MA -- Six Flags America; Largo, MD -- Six Flags St. Louis; Eureka, MO -- The Great Escape & Splashwater Kingdom; Lake George, NY
About Six Flags:
Six Flags, Inc. is a publicly-traded corporation headquartered in New York City and is the world’s largest regional theme park company with 20 parks across the United States, Mexico and Canada.
About Chrysler Group LLC:
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.
SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc. ®, ™ and © 2009.
SOURCE: Six Flags, Inc.
Web site: http://www.sixflags.com/