In what sounds like one of the coolest ideas, Universal Orlando and the USA Today is teaming up to bring interactive maps, that you touch and hold and use with your computers webcam to give you a first look at The Wizarding World of Harry Potter.
AUGMENTED REALITY EXPERIENCE LETS MILLIONS EMBARK ON A THREE-DIMENSIONAL LOOK AT THE WIZARDING WORLD OF HARRY POTTER
Explore the World’s Most Anticipated Theme Park Environment Prior to its Spring 2010 Opening
WHAT: On January 28, Universal Orlando Resort and USA TODAY, the nation’s top-selling print newspaper, will partner to provide the first-ever augmented reality map of the world’s most highly anticipated theme park experience – The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind theme park experience appear before your eyes.
Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way – before experiencing it firsthand.
By rotating the map, you can take a closer look at this 20-acre magnificently themed environment from all sides and angles. Hogwarts castle will appear before your eyes. Hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer’s microphone and the banners on the map will wave.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.
WHEN: Thursday, January 28 – The Wizarding World of Harry Potter Augmented Reality map appears in USA TODAY