From the official Press Release:
EMP|SFM and Twentieth Century Fox Consumer Products Announce
Global Premiere of AVATAR: The Exhibition Scheduled to Open in
Seattle on June 4, 2011
SEATTLE, WA – Fans of AVATAR, the highest grossing film of all time, will have a chance
to get a first-hand look inside the spectacular world of Pandora through AVATAR: The
Exhibition which will open at Experience Music Project|Science Fiction Museum (EMP|SFM)
in Seattle on June 4, 2011. Developed in partnership with Twentieth Century Fox Consumer
Products and James Cameron’s Lightstorm Entertainment, AVATAR: The Exhibition will
feature authentic props and costumes, interactive displays, concept models, and sketches
from the blockbuster film.
“The exhibition is going to be a unique opportunity for people to learn more not only about
how the film was made, but also experience Pandora in a much deeper way. Fans will
be able to see in-person the workmanship behind the film, whether it’s how scenes are
captured; or how a Na’vi costume was built first as a real world garment then produced
digitally,” said director James Cameron. “It’ll create a tactical reality that’ll be a good
companion to having seen the movie.”
AVATAR: The Exhibition will include elaborate displays of artifacts and props such as the
actual AMP (Armored Mobility Platform) suit used in the combat scenes, soldier uniforms,
and the original, hand-made models of the Na’vi characters and their wardrobes. Visitors
will get to step into Cameron’s role as director and experience the process of creating
a film like AVATAR through a series of interactive installations that demonstrate the
groundbreaking usage of motion capture, virtual and 3-D technologies in film. The creation
of Pandora will also be explored, revealing the science behind the universe, the creatures,
the plants and origins of the Na’vi culture.
“We’re honored to work with James Cameron and debut AVATAR: The Exhibition at our
museum in Seattle,” said Brooks Peck, Associate Curator at EMP|SFM. “AVATAR completely
revolutionized filmmaking, advancing production technologies and processes, and forever
changing how we watch movies. In the exhibition, we’ll bring to life the imagination of
AVATAR as well as the technological innovations Cameron mastered to capture the magic
Robert Marick, Executive Vice President of Fox Consumer Products added, “This installation
continues an effort on behalf of Fox to bring the AVATAR experience to life off the screen.
The exhibit will be a true tribute to the amazing world created by James Cameron and to the
fans that celebrate it.”
AVATAR: The Exhibition will run in Seattle through September 3, 2012, and then travel to
other major arts and cultural institutions in the U.S. and abroad.
EMP|SFM MUSEUM HOURS
Winter hours September 7, 2010 – May 30, 2011, 10 a.m.-5 p.m.
Summer hours May 31, 2011 – September 5, 2011, 10 a.m.-7 p.m.
$15 for adults; $12 for youth (ages 5-17), students, military and seniors; free for members
and children under 5
325 5th Avenue North, Seattle, WA 98109
206-770-2700, main line
206-770-2702, box office
This is just one step closer to bringing AVATAR to a theme park near you. And imagine, a huge robotic suit like from the movie! If only it was fully operational and working! With the technology being put on display here, hopefully a park like Universal will take notice and do something other than just a 3D movie. What would you like to see in an AVATAR attraction?