Having a great website and a great mobile version of your website has become very important over the last several years as phones like the iPhone and Android-based phones have become smarter and bigger sellers. Cedar Fair has announced huge changes for the company’s parks websites beginning in early 2012.
Cedar Fair’s partnership with “Accesso” will bring newly designed websites for each park, a mobile platform, and Android/iPhone apps. Accesso will completely replace Cedar Fair’s in-house e-commerce with a fully hosted, dynamic platform beginning in January 2012.
“While ‘Road Trip Cedar Point!’ is a popular summer exclamation, the majority of our guests today reach for their keyboard before they reach for their car keys,” said Matt Ouimet, Cedar Fair’s president. “Our relationship with accesso helps ensure that all of the benefits of advance planning are readily available on our e-commerce platform. Whether it is a ticket for our guest, special food and beverage offerings or resort accommodations – they are easily purchased ahead of time, making their visit better before it even starts.”
The mobile aspect will also include a mobile ticketing option for the on-the-go consumer. Guests will be able to purchase their ticket right from their mobile device and scan it for entry into the park.
“Industry-leading organizations like Cedar Fair understand the increasing power of online commerce and mobile technology,” said Steve Brown, accesso‘s chief executive officer. “Our solutions are known for their easy-to-use designs with a focus on the user experience and sales results. We look forward to bringing our technology and unique service model to Cedar Fair and its customers in early 2012.”