Transworld’s Halloween & Attraction Show Complete Schedule 2013



The 18th annual Transworld Halloween & Attractions Show promises to be the biggest and best in the 5 years that it has been held in St. Louis, MO! Besides an AMAZING trade show floor, seminars, and demonstrations, attendees will have several opportunities to meet and network with other attraction owners, vendors, and celebrities from all over the world. There is so much to do in the 5 days of events that sometimes all of the opportunities become overwhelming. Besides the events listed on the HAA website (, there are multiple industry events and things-to-do offered in downtown St. Louis during March 6-10 that attendees may not be aware of. We have put together a complete day-by-day schedule of events happening over the entire week. Our guided schedule includes a wide range of activities from seminars to dining options to haunted attractions that are open. For your convenience, we have made a printable PDF version so that you can print the schedule and take it to the tradeshow. (Click here to print the schedule!) After checking out the schedule, you can scroll down and read descriptions about the events along with visuals. Be sure to check the discount section below as well for discounts on flights, car rentals, dining and more!

Printable PDF schedule (click here!)


guided schedule logo

* cc = convention center

Wednesday, March 6

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9:00am – 5:10pm, Pre-Show Speed Seminars | $130.00 Per Person for All 13 (Includes Lunch):

  • 9:00am – 9:30am, The Group Dynamic: Exploring The Haunted House Guest Experience
  • 9:30am – 10:05am, Using Tesla Coils and High Voltage to Scare Safely
  • 10:10am – 10:40am, Designing a Massive Maze: The Horror of Confusion! (full interview w the seminar speaker here)
  • 10:55am – 11:25am, Blogs – Homemade Reality TV for Viral Marketing!
  • 11:30am – 12:00pm, 13 “In Your Face” Scares that will Send your Patrons Screaming!
  • 12:05pm – 12:35pm, Cue Line Storytelling – Tales of Terror!
  • 12:35pm – 1:35pm, The Power of Advanced Video Production
  • 1:35pm – 2:05pm, Extreme Prop Making – Tricks of the Trade!
  • 2:10pm – 2:40pm, Using Concept Art to Elevate Your Attraction Design
  • 2:45pm – 3:15pm, Scary Social Media Tricks!
  • 3:30pm – 4:00pm, Haunted House Design Dont’s – Avoiding Critical Errors that Could Hurt Your Business
  • 4:05pm – 4:35pm, Shocking Queue Line Acting for Your Haunt!
  • 4:40pm – 5:10pm, How to Successfully Operate a Multi Element Haunted Attraction

8:00pm, Making Monsters Behind-The-Scenes & Bloopers | FREE to All Attendees (takes place in cc) [/expand]


Thursday, March 7

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7:45am – 9:00am, Newcomer’s Orientation Breakfast | $10 Per Person **Tickets must be purchased pre-show** (takes place in cc)

8:00am – 9:00am, Bridging the Revenue Gap Between Haunts and Retail (Room 120) | FREE to All Attendees

9:00am – 4:15pm, Educational Seminars (Room 101):

  • 9:00am – 10:00am, Advanced Employee Management and Recruitment: Haunted Human Resources the Right Way
  • 10:15am – 11:15am, Behind the Scenes of Universal Horror Nights! Learn The Secrets of the Ultimate Horror Destination
  • 11:30am – 12:30pm, Top 13 Things You Must Do and Know to be Successful in the Haunted House Industry
  • 12:45pm – 1:45pm, Essential Creature Shop Skills! Learn the Techniques You Need to Make Monsters
  • 2:00pm – 3:00pm, The Devil is in the Details! Taking Set Dressing and Scenic Detail All the Way
  • 3:15pm – 4:15pm, Critical Haunt Safety Issues you NEED to Understand

9:00am – 12:00pm, Seminars (Room 104):

  • 9:00am – 12:00pm, C.H.A.O.S. Safety Seminar

9:30am – 5:00pm, Trade Show Floor Open:

  • 10:00am – 5:30pm, Make Up Demonstrations (Make Up Demo Stage)
  • Dark Zone
  • Interactive Haunted House

5:30pm, Thursday Opening Night Party! (Appearance by Glen Hetrick) | FREE to All Attendees | Ramada Hotel – Formerly the Holiday Inn) Main Floor Ballroom (1 block from cc, short walk)

7:30pm – 1:30am, Insane Shane TransWorld Kick Off Party | $99.00 Per Person (Ren Grand Statler Ballroom) Full Details w Shanes interview

7:00pm – 10:00pm, The Darkness Behind the Scenes Tour | $100.00 Per Person (1.7 miles from cc, 5min drive) [/expand]


Friday, March 8

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8:00am – 9:00am, Getting Started in the Haunted House Business (Room 120) | FREE to All Attendees

9:00am – 4:15pm, Educational Seminars (Room 101):

  • 9:00am – 10:00am, Bringing Your Sponsorship Program Back from the Grave
  • 10:15am – 11:15am, Successful Charity Haunting! Using Volunteers to Rock Your Event
  • 11:30am – 12:30pm, Horror Under the Stars – How to Create a Terrifying Haunted Trail
  • 12:45pm – 1:45pm, Screen to Reality: Making Movie Based Scenes That Totally Terrify
  • 2:00pm – 3:00pm, Terror on Wheels – Trailer Haunting from the Ground Up
  • 3:15pm – 4:15pm, Total Character Creation: Using Make-Up, Costuming and Special Acting Techniques to Make COMPLETE Characters for Your Show

8:00am – 4:15pm, Demonstration Seminars (Room 104):

  • 8:00am – 12:00pm, This is Serious Business…so you better have a Serious Business Plan
  • 12:45pm – 1:45pm, Using Year Round Events to Super Charge Your Marketing
  • 2:00pm – 3:00pm, Timed Ticketing 2.0! Using New Technology to Maximize Revenue
  • 3:15pm – 4:15pm, The BUSINESS of Haunting

9:30am – 5:00pm, Trade Show Floor Open:

  • 10:00am – 5:30pm, Make Up Demonstrations (Make Up Demo Stage)
  • Jordu Schell Sculpting Demonstrations
  • Dark Zone
  • Interactive Haunted House
  • Pale Night Productions has something special planned for the attendees this year, Stop by their booth (#430) for a special opportunity! Full interview with Kip about their new 2013 products here!

— Celebrities on the Show Floor:

  • 10:00am – 12:00pm, Butch Patrick & Ivonna Cadaver (Booth #942)
  • 12:00pm – 2:00pm, Gunnar Hansen (Booth #942)
  • 2:00pm – 4:00pm, Dee Wallace (Booth #942)
  • SyFy’s Face Off cast members (various seasons)

5:30pm, Haunted Attraction Association Live Auction | FREE to All Attendees (takes place inside cc)

7:30pm, City Museum Party | $35 Per Person **Tickets must be purchased pre-show** (8 blocks from cc. 3min drive/long walk)

7:00pm – 10:00pm, The Darkness Behind the Scenes Tour | $150.00 Per Person (1.7 miles from cc, 5min drive) SOLD OUT!

7:00pm – 12:00am, Mr. Bills Thrills – Haunted Barn & Trail of Terror | $55.00 Per Person (includes dinner & transportation, bus departs Convention Center at 5:30pm) | Guests may also drive to the event and only pay the $20 admission. (1hr from cc) [/expand]


Saturday, March 9

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8:00am – 9:00am, Creating a Living Statue (Room 120) | FREE to All Attendees

9:00am – 4:15pm, Educational Seminars (Room 101):

  • 9:00am – 10:00am, Haunt Acting 101 – Teaching Your Monsters the Bloody Basics
  • 10:15am – 11:15am, The Science of Timed Hayrides – Using Show Control and Contained Environments to Enhance Your Hayride Experience
  • 11:30am – 12:30pm, Capturing the Fear! The Equipment and Methods to Successfully Videotape Your Haunted Attraction
  • 12:45pm – 1:45pm, Scare and Entertain Hundreds of Customers At Once! : Inside the Industries Most Elaborate Animatronic
    Queue Line Experience
  • 2:00pm – 3:00pm, Its Alive! Understanding Haunt Controllers and Electronics
  • 3:15pm – 4:15pm, Over The Top Haunted Attraction Theming

9:00am – 4:15pm, Demonstration Seminars (Room 104):

  • 9:00am – 11:00am, Styrofoam Masonry
  • 11:30am – 1:30pm, BUILD 13 Props in 2 Hours
  • 2:00pm – 3:00pm, Do it Different! Innovative Room Designs for Your Attraction
  • 3:15pm – 4:15pm, Fabrication and Operation of Scary Puppets for Your Haunt

9:30am – 5:00pm, Trade Show Floor Open:

  • 10:00am – 5:30pm, Make Up Demonstrations (Make Up Demo Stage)
  • Jordu Schell Sculpting Demonstrations
  • Dark Zone
  • 1:00pm, Interactive Haunted House Showcase Scene Auction
  • Pale Night Productions has something special planned for the attendees this year, Stop by their booth (#430) for a special opportunity!

— Celebrities on the Show Floor:

  • 10:00am – 12:00pm, Gunnar Hansen (Booth #942)
  • 12:00pm – 2:00pm, Dee Wallace (Booth #942)
  • 2:00pm – 4:00pm, Butch Patrick & Ivonna Cadaver (Booth #942)
  • Dan Riker and Michael Jaegers (Booth #2113)
  • SyFy’s Face Off cast members (various seasons)

5:00pm – 7:30pm, The Haunted Attraction Association OSCARES Awards Banquet | FREE to Haunt Industry Attendees (takes place in cc)

5:30pm – 9:30pm, Haunters “Overtake” Hooters Dinner (6 blocks from cc. Short walk)

8:30pm, The PRICE Is FRIGHT | $25 Pre-Reg Online | $30 at Booth #738 Fri/Sat | $35 at the Door (takes place in cc ballroom)

7:00pm – 11:00pm, The Darkness Live Event | $60.00 Per Person ($75 VIP) (1.7 miles from cc, 5min drive)

7:00pm – 12:00am, Mr. Bills Thrills – Haunted Barn & Trail of Terror | $55.00 Per Person (includes dinner & transportation, bus departs Convention Center at 5:30pm) | Guests may also drive to the event and only pay the $20 admission (1hr from cc) [/expand]


Sunday, March 10

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8:00am – 9:00am, Creating a Halloween Theme in a Year Round Attraction or Retail Environment (Room 120) | FREE to All Attendees

9:30am – 2:00pm, Trade Show Floor Open:

  • Make Up Demonstrations (Make Up Demo Stage)
  • Dark Zone



Besides attending the trade show and the sponsored HAA events, there are many exceptional activities in downtown St. Louis. We have compiled a list of some great dining options, tours and nearby attractions to ensure your trip to St. Louis is action packed! [/expand]


Dining & Desserts

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Tours & Museums

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Flight discount on American Airlines

  • Book your discount fares directly here ( to take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It’s simple! After you have selected your flight(s) under the “Enter Passenger Details” tab, go to the “ Promotion Code” field and enter in the Authorization Code 8633BT.
  • Or, for reservations by phone call 1-800-433-1790, and refer to the authorization code 8633BT. **There is a extra fee for phone reservations**

Hotel Discount Rates

  • Various hotels are offering Transworld rates. Click here for all the nearby hotel rates and availability.

Vehicle Rental Discount

  • Avis Rent A Car: Use the AvisWorldwide Discount (AWD) Number J945612 when making your rental car reservations. Dial 800-331-1600 to receive the best rates available or book online HERE. [/expand]


Transportation Tips

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Metro Transit provides a convenient, cost-efficient way to travel around St. Louis.

  • Travel by subway Train, Bus, or Call-A-Ride. Single ride tickets, day passes, and weekly passes are all available.
  • You can purchase a “Metro System” day pass for &7.50 OR a week pass for $25.00 that is valid for all day use on BOTH BUS AND TRAIN service.

The cheapest way to get from the airport to the convention center is the METRO LINK (subway train). Only $2.25 per adult. The airport Metro Link station is located on the upper level of the airport outside of exit door / elevator at LEVEL MT2. Get off at the Convention Center stop for the closest to Ren Grand, or use the map below to determine the closest for your destination.

Routes Of The St. Louis Metro Link


You can use the Metro Link subway train or bus your entire visit to St. Louis. Here is a quick link to a zoomable map of St. Louis with all the stops and routes highlighted. (Click Here)


If you don’t want to walk 10min from cc to City Museum, you can take the metro bus. Use the stop outside of the cc at washingotn & 8th at cc headed west (away from arch). Get off at the The Washington & 15th st. stop.


For the trolley map, public transportation and downtown parking (Click Here)  [/expand]



The following are brief descriptions of what to expect at the events happening at the HAA Show from March 6-10:

Early arrivals can attend Wednesday‘s Speed Seminars on March 6th, an all-day marathon of 30-minute presentations from industry experts that cut right to the heart of each topic for intensive study from 9am-5:30pm. The 8.5 hours of high-speed information costs $130 and includes lunch during the busy day. At 8pm.


Ed and Jordu from the Travel Channel’s hit show about Distortions Unlimited “MAKING MONSTERS” will host a special Making Monsters Bloopers and Behind-the-Scenes Reel followed by a Q & A session. (The event takes place in the convention center).


Thursday kicks off at 7:45am with a Newcomer Orientation Breakfast for $10 per person in the convention center.
Early Bird Seminars begin all four days of the HAA Show from 8-9am, featuring haunting hosts like Dorothy Creamer, Rich Hanf, Bobbie Weiner and Kevin Alvey. These seminars are free to all show attendees. Thursday’s seminar is titled “Bridging the Revenue Gap Between Haunts and Retail.”

The trade show floor opens promptly at 9:30am each day. The show floor consists of vendor booths, buyers, the dark zone, makeup demos, a food court, and an Interactive haunted house.



Two parties will fill your Thursday evening: the free Opening Night Party in the Ramada Ballroom starting at 5:30pm and the 5th annual Insane Shane TransWorld Kick Off Party at the Renaissance Grand from 7:30pm-1:30am.
The Insane Shane party boasts $40,000 in cash and prize giveaways, a costume contest, guest celebrity appearances, and all you can eat food and drinks. Tickets are $99 and can be purchased at


The Darkness is offering a lights-on/no fog behind-the-scenes tour of their haunt and as a bonus, a lights-on/no fog tour at Lemp Brewery underground haunted attraction. You can record video and take pictures of all their highly-detailed sets. Drinks and light snacks will be provided. Tickets are limited to 300 guests and available at for $100 per person. (located 1.7 miles from America’s Center, 5min drive)



HAA is back at it Friday morning with the early bird seminar about getting started in the haunt industry. There will be design and sculpting demos by Jordu Schell on the trade show floor all day as well as the interactive haunt and make up demos.


Celebrities and movie stars will be on the show floor and at select events for photo-ops throughout the week.


To fill your Friday evening, the bustling HAA Live Auction will begin at 5:30pm, and TW’s popular City Museum Party ($35) will begin at 7:30pm. If you have never been to City Museum, you won’t want to miss this event! City Museum Party Tickets must be purchased pre-show. (located approx 8 blocks from America’s Center. 3min drive/long walk).



Friday evening haunt tours include Mr. Bills Thrills or The Darkness. Mr. Bills Thrills – Haunted Barn & Trail of Terror is $55.00 per person and includes Motor Coach transportation, a haunt tour, dinner, and prop auction from 7pm – Midnight. The bus will depart the Convention Center at 5:30pm. Tickets are available at Those that purchase an admission ticket will receive a bid card for the silent prop auction. If you wish to bid on an item, fill out the card and turn it into the ticket booth. Highest bidder will be notified on Sunday. Buses will leave the convention center at 5:30pm and return at midnight. Individuals wanting to attend may also drive to Mr. Bills Thrills and pay onsite with Cash ($20). Tickets are extremely limited for the bus tour as there is only 1 bus available per night. Mr. Bills thrills is closing it’s doors forever after the show, so this is the last time tours will ever be available. (located approx 1hr from America’s Center).


Friday evening also plays host to The Darkness private behind-the-scenes tour with the owners and designers from 7-10pm. This tour is different from the Thursday night tour since it offers a private tour of the actors’ room, workshop, and ticket booth. Artists, foam carvers, animators, and carpenters will all be on hand to answer questions for a Q&A of daily operations. Refreshments will be available in the Monster Museum following the tour. Tickets are $150 and are available at (1.7 miles from America’s Center, 5min drive) This tour is SOLD OUT!



Saturday starting at 8am is the early-bird seminar with the Bloody Mary crew on how to make a living statue. The interactive haunted house scenes will be auctioned off at 1pm on the trade show floor. If you haven’t toured the interactive haunted house yet, make sure you do so before 1pm!


From 5-7:30pm the HAA Oscares Awards Banquet takes place, which is free to all HAA members and vendors in the industry. (The event will be held in the convention center)


The Mr. Bills Thrills tour bus will depart at 5:30 from the Convention Center. (Ticket includes transportation, haunt tour, prop auction bidding, and dinner for $55 per person.) Guests may also drive to the event and only pay the $20 admission price. (located approx 1hr from America’s Center).


Haunters “Overtake” Hooters. Enjoy dinner at Hooters as hundreds of haunters gather for a dinner social from 6:30-9:30pm. (located at 100 N 7th St, St Louis, MO 63101). 6 blocks from America’s Center. Short walk away.


At 7:30pm-2am The Pale Night Productions crew is hosting a St. Louis Zombie Party at the Lemp Industrial Park for only $10! The party features a costume contest with prizes, an open bar, and live DJ’s. A food truck will be on site provided by Kayas Kitchen. (located at 3500 Lemp Ave, St Louis, MO 63118) 3.9 mi from America’s Center, 8min drive. Our full interview about PNP’s new 2013 products click here.

At 8:30pm, the FIRST ever Price is Fright will begin! Sponsored by Netherworld Haunted House and Zombie Army Productions, the Price is Fright is a haunt game show where contestants will team up to test their knowledge about the haunt industry and various trade show floor products (so take notes at those vendor booths!) There will be 5 rounds of the “The Price is Fright”, intermingled with D.J. sets, free food, a Haunted House T-Shirt Contest, T-Shirt giveaway, the Vanna Frite Contest, and an opportunity to bond with friends in the Haunt Industry. (*$25 Pre-Registration Online | $30 at Booth #738 Fri/Sat | $35 at the Door) Tickets and info at (event will take place in the convention center ballroom).


Haunters can attend The Darkness Live Actor haunt tours from 7-11pm for a look at Larry Kirchner’s eye-candied haunt complex in operation. Tickets are limited to 800 guests and are available now for $60 ($75 VIP skip the line) at (located 1.7 miles from America’s Center, 5min drive)


Sunday starts off with the final 8am Early Bird Seminar about creating a Halloween theme in a year-round attraction or retail environment. The trade show floor will be from 9:30am to 2pm today. Makeup demos will be happening and attendees can run amok on the trade show floor until the doors close at 2pm.



Follow @BehindThrills on twitter for live updates from the show March 6-10!
Still don’t have the guts to sign up? Watch Transworld’s HAA Show promotional video below!


For more info and tickets visit the official HAA website at:

The Insane Shane Kick-off Party Details and interview here!