SeaWorld and Bindi Irwin launch GenN to help inspire youth to help wildlife


SeaWorld is reaching out to the 74 million kids, teens and tweens in America and calling on them all to help change how the world looks at  and acts on the conservation of wildlife. The chain is enlisting the help of renowned conservationist Bindi Irwin as their all new youth ambassador for the all new SeaWorld Kids and Generation Nature(GenN). The multimedia platform is a place where kids can participate in environmentally responsible activities, share their actions and become educated and empowered to serve as game changers for animals and nature.


As daughter of the “Crocodile Hunter” Bindi has a first hand knowledge of not only the trouble that is facing the world’s wildlife, but also what can be done to educate and help the animals. It’s with that notion that she has joined up with SeaWorld to be the face of GenN. The official GenN website will feature games, activities, digital apps and even video blogs.

Video-Watch the first webisode featuring Bindi Irwin, all about Sea Turtles

The videos will not only be an entertaining look at the rescue efforts that the park and other agencies do, but will also issue monthly challenges to kids and parents. Kids and their families are issued a conservation challenge and can log their actions online to earn badges and points and ultimately see an impact in the world. For each point earned, kids can direct money that SeaWorld gives to help save wildlife and wild places. SeaWorld will donate to the SeaWorld & Busch Gardens Conservation Fund, and kids can choose what programs that money goes to support – such as conserving cheetahs or saving penguins in the wild. If families complete each challenge, they are eligible to win an Environmental Excellence Award.

The website will even be the home for the first ever SeaWorld cartoon, The Jungle Bunch. The Jungle Bunch will focus on a group of animal friends, led by Maurice-the penguin who thinks he’s a tiger, that complete hilarious missions to save other animals.

SeaWorld Kids is an ongoing effort to educate the public on not only the efforts that SeaWorld does to help protect wildlife, but to also help educate people on what they can do to help.
Stay tuned for more updates from SeaWorld, and be sure to follow along with us on Twitter @BehindThrills for the latest!

For more information about SeaWorld Kids and GenN, visit the official website by clicking here!