Cars 3 is the next big summer film from Disney-Pixar. They are pulling out all the stops for it, as we told you last week, with a massive campaign with NASCAR, and the biggest roster of NASCAR stars in a Cars film to date. (Click here to see the full list). Sunday, Owen Wilson served as Grand Marshall of the Daytona 500, and got the racers revving as he delivered the traditional “Gentlemen Start Your Engines”.
More importantly, however, was the first full trailer from Cars 3.
The new film is pushing a new generation of racers, and I have to admit, the new generation of racers looks reminiscent of Rocky IV when Ivan Drago and the Russians were getting in top shape. Very mechanical, very precise, and very calculated. However, it also looks like Lightning McQueen goes through a “back to grass roots” moment and heads back to Radiator Springs. We also get our first listen at some of the voice work in the trailer, and it sounds like the weathered voice of Richard Petty doing some of the voice work.
Cars 3 hits theaters on June 16th. Merchandise for the new film is already everywhere, including at NASCAR races.