There are certain things you can count on year after year. There will be cold winters, hot summers, and theme park prices will go up. The first price increases this year belong to Disney as both Disneyland and Walt Disney World will go up Sunday.
Ticket prices at Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom– will go up to $99 (from $97) for their lowest tier, mid-tier “average” day prices will become $107 (up from $102) and highest “peak” prices will now be $119 (up $5 from $114). As before, Magic Kingdom park will remain slightly more expensive to enter, with mid-tier prices going up to $115, with peak pricing staying at $124.
Annual passes will also go up in price, as the Gold Pass will jump $10 to $559. The Florida resident Disney Platinum Pass (with no blockout dates) is jumpin up $30 to $679.
Disneyland in California will also see increases in both daily ticket prices and annual passes. Single day, single park tickets to Disneyland and Disney California Adventure are increasing two dollars to $97 on value days (up from $95), $110 on mid-tier days (up from $115), and $124 on peak days (up from $119).
Southern California and Southern California Select Annual Passports are both going up $10 in cost to $469 and $339. The Deluxe Annual Passport is increasing $20 to $619.
Ticket increases are always unwelcome, but expected. The first quarter results actually saw attendance down at the parks by five percent, but spending was increased. Bottom line? As long as people are still spending money, tickets will still go up. While attendance slippage is a good sign that people are getting to the breaking point with price increases, the fact that Disney is still increasing revenue shows that people going to the parks are still okay with paying more for their vacation.
On the other hand, Disney is also currently investing heavily in the parks, as they are about to open Pandora: World of Avatar in May At Animal Kingdom. Construction is also heavily underway on Star Wars Land on both coasts, Toy Story Land in Orlando, and Guardians of the Galaxy in California.
With Disney raising ticket prices again, and attendance down in the parks, it will be interesting to see if Universal will follow their footsteps, as they traditionally do. Universal is also growing in wild leaps, and will introduce a new waterpark in May.