SeaWorld has been having an identity crisis for the past few years. They’ve tried everything they could to stay relevant, including changing their identity on social media. Back in 2014, the parks decided to go away from accounts for each park, and instead fight the negativity from just one account. While that has been a huge help, it’s kind of lead to the parks losing their individual voices. Now, all three SeaWorld parks have regained their individual voices by going back to individual park accounts.
Instead of one general social media account, each park now has their own, once again. It’s a great move that shows confidence in the brand, which is especially important for building guest support as well. The accounts were consolidated in 2014 at the height of the Blackfish backlash.
The official accounts are:
SeaWorld San Antonio
SeaWorld San Diego
On Twitter you can follow the official SeaWorld San Antonio by following @SeaWorldTexas
While it may seem like a simplistic move, it actually shows that each park is confident enough to stand on their own. It’s a great move that allows each park to give personalized information to their local and regional fans. This all comes on the heels of the report in the huge uptick in attendance, where the company was up 15% for the first quarter in 2018.
What do you think about the move?