Our friends over at WDW Magic have gotten word of an interesting survey that asks about tiered pricing. In the survey, it asks whether or not guests would be open to the possibility of paying more on certain days, over others. Is this a way for the parks to help eleviate some of the more crowded days?
In the survey, the tickets are broken down into three different tiers, Bronze, Silver and Gold. The busier the season, the higher the bracket, and the higher the ticket price. Of course, the more you stay, the cheaper it is, but for anyone looking to plan a spur of the moment Disney trip, and spending a day or two in the parks, you can look at spending around $20 dollars more per ticket.
Keep in mind that this is just a survey, but it is a survey that is being pushed at both parks, with Disneyland offering their own set of questions.
Disneyland already has something similar with their Southern California Annual Passes. The lower priced passes feature a lot more black out days, where guests cannot go the park than the higher priced passes. With the new pricing structure proposed in these surveys, it looks as if the same concept will also apply for daily tickets, and guests could pay up to 13% more for a daily ticket than is currently charged.
Disney is the most popular theme park chain on the planet, with Magic Kingdom itself seeing about 20 million guests annually. Crowd levels are also a huge complaint at parks like Magic Kingdom. Theoretically, this new ticketing structure could eleviate some of the crowd levels during peak times, but could also push crowds to the less crowded times of year as well, in order to save a few dollars.
WDW Magic has a full rundown of the survey.
The most interesting, and possibly bad thing, is that say you’re planning a 10 day vacation, and your days begin in a bronze time, then skirt silver, and end in gold, guests will be charged gold tier prices for the entire stay of their vacation. It will definitely cut down on spending, and may even push families to cut their vacations at Disney short, making more time for parks like Universal, SeaWorld and Legoland instead. In the other hand, if it doesn’t effect attendance, other parks could go to this tiered pricing as well, since Disney is pretty much the barometer of theme park prices, as it is.
What do you think? If this new pricing structure is put into place, will it change the way you vacation at Walt Disney World?
UPDATE:
We’ve also obtained images from a similar survey at Disneyland Resort in Anaheim, California. The images show for the same tiers and will generally be less than Walt Disney World by ten dollars.
However an interesting note is that there is a secondary option that removes the bronze tier entirely and has base tickets at $105.
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